(click to see full picture)You walk up to the mall in Mumbai, India. As you approach you notice the life-size stickers of people on the glass doors. The doors open, the people on the doors "move away" from you. Inside is the sign:
PEOPLE
MOVE AWAY
WHEN YOU HAVE
BODY ODOUR
You laugh but the add sticks. Next time you B.O. you wonder whether if you had used their product maybe you wouldn't stink.
This add is memorable, it appeals to our desire to smell good. The People in the add cause the feeling that you would not be accepted if you don't control B.O. and this product is perfect for the job
Oh man. That's marketing genius. :-)
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